How to Open the Door to a Second Wave of Sales
That’s the sound of a subscriber opening your last marketing email – and opening a mental door to more information on that particular subject.
Then there’s that other sound: the silence. That’s a subscriber who didn’t open their door this time.
In one scenario, you got to share some information. In the other, you didn’t. But in both, you’re still standing on the doorstep. So what to do next?